Will Duderstadt
Thoughts and Musings of an Introverted Marketer

Latest

May
31
Lobster Rolls and Lawn Stripes

Lobster Rolls and Lawn Stripes

May is Maius. She who is great. Greatness. May is also Maia, the Greek goddess of growth. Nurturer of earth.
3 min read
May
15
Don't Mourn the Split

Don't Mourn the Split

The best things ever built started with a fight. Born from friction. From someone getting their feelings hurt. From anger,
5 min read
Apr
30
Loudly Bergamot and Nearly Perfect

Loudly Bergamot and Nearly Perfect

April is Aprilis, from aperire: to open. Spring opens the earth, flowers open to sun, books close for tax season.
4 min read
Apr
22
How old is my water?

How old is my water?

Thereโ€™s a lot of things in our modern, privileged life that have always been there. That will always be
8 min read
Mar
31
Soccer, Stardust, and a Stadium Hot Dog

Soccer, Stardust, and a Stadium Hot Dog

March is Martius, named for Mars, the god of war and harvest. Marking the start of the farming and military
3 min read
Mar
23
A Year to Rest, Listen, and Move

A Year to Rest, Listen, and Move

John Mayer and I have a lot in common. Between the two of us, we have seven Grammys, one of
4 min read
Mar
16
A Third is Less Than a Quarter

A Third is Less Than a Quarter

Nobody fails a math test out loud. They smile. They nod. They say "sounds great, let me think about
4 min read
Mar
12
Up to 100%

Up to 100%

Your contractor says heโ€™ll remove โ€œup to 100% of the mold.โ€ Your surgeon says sheโ€™ll remove โ€œup to
1 min read
Mar
04
Drill Bits, Burgers, and Why Words Matter

Drill Bits, Burgers, and Why Words Matter

McDonald's CEO called his new burger a product. One word. Endless ridicule. Why mere words matter in sales and marketing.
5 min read
Feb
28
Februa, Florida, and Falling Quiet

Februa, Florida, and Falling Quiet

February is Februa, the Roman ritual of purification, which is on brand as Ohio exhales a thaw. A reminder everyone
2 min read