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Hey, I’m Will Duderstadt

Will Duderstadt - Homebuilding Marketing Executive, Speaker, and Writer

I am the VP, Chief Marketing Officer at M/I Homes Inc. (MHO), one of the nation’s leading homebuilders, having delivered over 170,000 homes since 1976.

I'm an introverted marketer, masquerading as an extrovert on occasion.

In between long periods of nothing, I'll try to create something interesting here. Sometimes that's writing about real estate, leadership, marketing, and AI (with a healthy dose of skepticism). Plus running, gardening, and the random trivia you find by living an interesting life. I'm quasi-fluent in emoji, and a big fan of 🏡☕️🏃🏻🌮🌱🐱. Once a month, I summarize my life in a journal entry, written exclusively for me, shared with the world. I believe words matter. I am peculiar on purpose about my word choices. I would rather you argue against a clear sentence I've written than nod along to a vague one.

I started life in Pittsburgh, the land of bricks and rust. I was surrounded and inspired by people far more talented than me, who made impressive things. As a young Boy Scout, I spent over a year of my life sleeping in tents, eventually earning my Eagle Scout. For a short stint, I wanted to be a high school English literature teacher.

Eventually, I found my way to Columbus, Ohio. There, I was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse, which was acquired by InsideLacrosse (an ESPN affiliate) in December 2011. I served in various positions at Apple Inc. (AAPL) for five years and was featured as spotlight speaker on the company website on multiple occasions. In between, I made a few movies for rock bands.

Since joining the New Construction and Home Building industry, I’ve done some cool things:

Personally, I'm livin' la vida without the loca. Striving to lead a life that is 100% on and 100% off. That means balancing 20+ years of leading teams to create powerful, award-winning campaigns with baking sourdough in the kitchen, spending moments in the garden, and cuddling with cats.