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The Best Real Estate Emojis to Use for Marketing

The Best Real Estate Emojis to Use for Marketing

I am fluent in emoji. And as a licensed Agent, REALTOR, or real estate marketer, you should be too, because they are everywhere!

I've even recruited to hire designers using only emojis.

Yes, this is a real job posting.

The first emoji traces its origins back to 1982, when a computer scientist created an emoticon or emotion icon. Windings followed shortly after. Since then, a lot has changed. The Oxford Dictionary declared an emoji their โ€œWord of the Yearโ€ in 2015. Twitter introduced the ability for advertisers to target emojis. And today (๐Ÿ“… July 17th) is officially โ€œ๐ŸŒ World Emoji Dayโ€œ.

The stats on increasing emoji usage are staggering. Twitter has reported more than 110 billion emojis have been tweeted since 2010. Recently, Appboy analyzed 9,359 marketing campaigns and found emojis are used in 777% more marketing campaigns this year compared 2015. And usage in email marketing has increased 7,100% compared to 2015.

While retail, gaming and food & beverage industries have seen the largest growth in emoji usage, fellow Real Estate agents, Realtors, and marketers can play along too. Since some Emojis are still misunderstood, let's start with some basic Do's and Don'ts for using emojis.

When to use Emojis

Every year, Adobe publishes their US Emoji Trend Report, which aims to reveal insights on how Americans use emojis for "self-expression and identity, diversity, equity and inclusion, dating and relationships, workplace communications and more."

Read the Adobe US Emoji Trend Report

The perception that those around us are friendlier, funnier, and cooler when they use an emoji is steadily increasing, as emojis become part of everyday lexicon. And the vast majority of survey respondents report emojis make it easier for them to communicate and express themselves. A staggering number of Gen Z and Millennials are even more comfortable expressing emotion with emojis than with a text-only message. I'd say WOW but I mean ๐Ÿ˜ฎ.

When NOT to use Emojis

Inevitably, you might have to deliver bad news to your clients. Such is a career in Real Estate. Potentially negative conversations can invoke a lot of emotion. While you might think an emoji will lighten the mood or lessen the blow, it's more professional to be direct in your communication during these moments. So let's agree to not use an emoji when:

  • An appraisal comes back lower than expected
  • Their offer to purchase was not accepted
  • In a formal document, like a listing agreement or contract
  • Your client may not fully understand the meaning of an emoji
  • Your client is using a noticablly old (pre-emoji) cell phone

A good rule of thumb for one on one communication is wait until your client has used an emoji before you incorporate them into yours.

White House for sale?

With the help of Zoe Mendelson, Better Homes and Gardens got in on the emoji fun by creating an entire listing for the White House, using only emoji! Let's all take a moment to be inspired by her creativity.

The emoji-centric listing includes all the most important information about the presidential mansion, including the number of bedrooms (there are 16), the number of bathrooms (a whopping 35), and the square footage (55,000!). How did she represent square feet? Literally, of course, with the emoji of a square and one of a shoe (close enough).

If an entire listing can be created with emoji, I challenge you to incorporate just one into your next marketing piece.

The best Emojis for Real Estate

So what are the best Emojis to use if you are a Real Estate professional? Here are my personal Top 15 favorite Real Estate themed Emojis, with a starter caption to jumpstart your creativity.

EmojiCaption Idea
๐Ÿ’ธLow Monthly Payments Available
๐Ÿ“Sign on the Dotted Line
๐ŸกGorgeous Home on a Wooded Lot
๐Ÿ”‘Hereโ€™s the Key to Your New Home
๐Ÿ“žCall Me Today for Fast Answers
๐Ÿ Your Dream Home Awaits
๐ŸšฟOwnerโ€™s Suite Boasts a Walk-In Shower
โ›ณ๏ธEnjoy Views of the Golf Course
๐Ÿ”จHome Repairs from a Contractor You Can Trust
๐ŸšชWalk Right into Your New Home
๐ŸขOffice Space Available
๐ŸŒ†Enjoy the Sunset from this Penthouse Apartment
๐Ÿ“ฆGet Ready for Moving Day
๐Ÿ›Historical Home with a Vintage Clawfoot Tub

But the power of emoji can be multiplied with combos! That's right, smash together 2 or more emojis and you have even more marketing potential for email, social, blog post, or even just SMS messages to your client.

EmojisCaption Idea
๐Ÿ ๐Ÿ”‘Unlock your new home
๐Ÿข๐Ÿ’ผCommercial real estate for sale
๐Ÿ˜๏ธ๐ŸŒณThe quintessential nieghboorhood awaits
๐Ÿฌ๐Ÿ›๏ธRetail real estate spaces for lease
๐Ÿฐ๐Ÿ’ฐThe most luxurious real estate
๐Ÿก๐ŸŒŠLooking for beachfront property?
๐Ÿข๐ŸŒ‡Views of the city skyline
๐Ÿ˜๏ธ๐Ÿž๏ธRural retreat in nature
๐Ÿ ๐Ÿ’ผOffice Space available
๐Ÿ˜๏ธ๐Ÿ“Let's write an offer
๐Ÿ ๐Ÿ”Searching for a new home?
๐Ÿ“ž๐ŸกCall me too book a tour
๐Ÿ˜๏ธ๐Ÿ“ˆInvestment properties available

Learn More

If you are in doubt of what an emoji might mean, Emojipedia is a great online resource to help explain and demystify the nuances of every emoji.