NewHomeSales.com at The Nationals 2020

What an honor to be the 3rd person ever to receive this honor from NAHB's National Sales and Marketing Council. (Shoutout to fellow One's to Watch Chris Hartley and Anya Chrisanthon.) Moments after walking off stage, none other than Quint Lears was there for quick interview.

Transcript

Quint Lears: Hey everybody, Quint Lears at the 2020 Nationals here in Las Vegas, Nevada. I mean, dude, this is huge, man. Will Duderstadt, congratulations on your National Gold Award.

Will Duderstadt: Thank you, sir. I'm blown away. This is absolutely amazing.

Quint Lears: Okay, let's talk about one to watch. Sales and Marketing Council, One to Watch. That's the National Sales and Marketing Council. They see something special in you. They're basically communicating to everybody. This is somebody we need to keep our eye on. Why do we need to watch you, man? What's going on?

Will Duderstadt: Well, look, before the award, I had no intention of stopping, and I think I've made tremendous progress within our organization, doing really awesome things. I've had a blast sharing some of that with the industry, and this is motivation, obviously, to not stop, but I'm just getting started.

Quint Lears: So, tell me, like, this is a... Interesting word because it's not just about like, hey, I'm a top sales guy or I'm an awesome marketing guy. It's like, man, you're doing things like you're contributing, you're giving back. You're always a, I mean, how many, you were doing 7 educational sessions? Was it 7 or am I imagining that?

Will Duderstadt: You're not imagining it. That was maybe 2 years ago. I have scaled back, you know, I got to put everything I have into each and every one of those. And although I did that for seven, I know I want to focus on, you know, one really impactful message every year that I come out.

Quint Lears: How in the world do you have enough content to do 7 educational sessions? I mean, serious.

Will Duderstadt: My mind's overflowing. And I say that as humbly as possible, right? But we could stand here for 8 hours and I don't think we'd repeat a single thing and we'd have a blast. And there's so much to talk about, whether it's digital, traditional, on-site, you know, all this marketing that home builders need to do and are doing, it is endless. And there's so much to talk about.

Quint Lears: So a lot of people, they get secrets and sales tips, but they hoard them and they hide them. You share them. But so why, number one? And then give us a sales tip, just something that's made you successful as a human.

Will Duderstadt: Great ideas are a dime a dozen. Everyone has them. But it's not until you get in a room of people and actually brainstorm and collectively bounce stuff back and forth and riff off of each other that it turns from something that's like kind of neat into like actually world changing. And, you know, if you think you can do that alone, you're wrong. You got to talk to people. You got to share. You got to bounce those ideas. So that's, you know, that's what I'm doing. And that's what we need to do more of.

Quint Lears: So when builder, salespeople, marketers need advice, they go to you. Where do you go to get inspired? Where do you go to get your knowledge?

Will Duderstadt: Same exact place, man. The people who ask it, give it right back. They tell me what they're doing, and it's that collaboration, right? Beyond that, I love looking outside the industry. There's amazing things happening in our world right now. Apple, Tesla, Zappos are fantastic companies in my mind, and they're bleeding edge. If we want to be cutting edge, we just get close to where they are. great artist copy, right? And that's what we can do to make ourselves successful.

Quint Lears: Are you going to get a Cybertruck?

Will Duderstadt: I don't know. I think they're awesome, dude. It looks like a DeLorean, like a four-by-four DeLorean, so it could be game.

Quint Lears: Get A Cybertruck. Tonight it's 100 bucks. You're not going to lose on that.

Will Duderstadt: You getting commission on these things?

Quint Lears: No, I don't, man. Hey, look, I'm just trying to keep it interesting here at the 2020 Nationals. Any last shout outs?

Will Duderstadt: Quint, you're one of my inspirations as well. I didn't thank you from stage because there's like a million people that I forgot to thank. But you make me better. You make so many other people better. So keep doing what you're doing. And I think we're all going to benefit.

Quint Lears: You're the star of the show tonight, my friend. 2020, National Sales and Marketing Council. One to Watch. This one's a big one. Watch this guy.