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# Drive Time Marketing from Builder Designs
- URL: https://www.willduder.com/drive-time-marketing-from-builder-designs-marketing-metric-myths/
- Published: 2019-01-21T21:32:00.000Z
- Updated: 2026-02-01T21:35:12.000Z
- Author: Will Duderstadt
- Tags: Podcasts & Interviews

First episode of 2019 after a few weeks off for the holidays and New Year.

I join [Brandon Barelmann](https://www.linkedin.com/in/brandonbarelmann/?ref=willduder.com) from [Builder Designs](https://www.builderdesigns.com/?ref=willduder.com) and [Matt Riley](https://www.linkedin.com/in/mattriley123/?ref=willduder.com) to break a few myths about Marketing Metrics that people may care a little too much about.

[Marketing Metric MYTHS with Special Guest Will Duderstadt from MI Homes - Drive Time Marketing from Builder Designs<p>Our first episode of 2019 after a few weeks off for the holidays and New Year is a great one!</p> <p>Will Duderstadt of MI Homes joins us to break a few myths about Marketing Metrics that people may care a little too much about. Plus we give a sneak peek into our Will and Matt’s session at Sales Central Day 2 IBS 2019.</p> <p> </p> <p>In The News</p> <p>Brandon is excited about Facebook diving into more Cross Posting options that better connects Instagram and Facebook</p> <p><a href=‘http://bit.ly/2sB4m5r’>http://bit.ly/2sB4m5r</a> </p> <p>Matt talks about a new feature from Facebook that has launched in some areas in beta: Driving in-store visits through paid ads <a href=‘http://bit.ly/2sD9mGF’>http://bit.ly/2sD9mGF</a>, Zillow is getting ready to award 1 Million dollars to the team of people who have improved the Zillow Zestimate algorithm to help its accuracy. <a href=‘http://bit.ly/2sF902m’>http://bit.ly/2sF902m</a> </p> <p>And Facebook has a new podcast they just released. Three and a Half Degrees <a href=‘https://apple.co/2sEEoOw’>https://apple.co/2sEEoOw</a> </p> <p> </p> <p> </p>![](https://storage.ghost.io/c/e8/5a/e85ad43c-3108-442d-8e7d-76ae32477089/content/images/icon/logo.png)The Podcast Appbuilderdesigns![](https://storage.ghost.io/c/e8/5a/e85ad43c-3108-442d-8e7d-76ae32477089/content/images/thumbnail/logo_300x300.png)](https://podcast.app/marketing-metric-myths-with-special-guest-will-duderstadt-from-mi-homes-e49646809?ref=willduder.com)